Here is a common quote from a message board (basher) poster commenting on who, or the type of people, that watch, or can watch PunchTV.
[“Yes if every one gets a set of rabbit ears and a box of foil from their grandparents attic then yes you may be able to grab an airborne signal flying over the roof top. But who the heck would do that?“]
We believe, this poster, and others who think like this poster, are simply not in tune with today’s technology, and those that utilize today’s technology to make their lives easier, and less costly. They apparently still think that if a household does not subscribe to cable TV, then those households are somehow not real viewers, or their numbers are so small as to be insignificant.
In a Hollywood Reporter article about the Nielsen Co., it shows that even the big-daddy of ratings companies has come to realize the vast numbers of households that have “cut the cable” and are now viewing their favorite shows via “devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.”
The article goes on to say “While some use of iPads and other tablets that receive broadband in the home will be included in the first phase of measurement improvements, a second phase is envisioned to include such devices in a more comprehensive fashion.”
So, it seems obvious that if Nielson is paying attention to those viewers (the term used was “ecstatic at the prospect of expanded measurement tools“), it would seem apparent that the numbers are larger than most realize (especially the above mentioned poster), and that these numbers will be increasing significantly as cable prices increase.
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